In this commodity, y'all will find the best software you tin use to tape and analyze client feedback, such as customer survey tools, online review tools, community feedback tools, and even user testing tools. Read on to see what each of these customer feedback tools has to offer.
How Important Are Customer Feedback Tools?
Having a customer-centric attitude is strongly linked to a visitor'south success considering customers are the ones that generate income. Customer feedback is essential to all businesses because it shows the client satisfaction levels and can help identify opportunities for product comeback. This is crucial for SaaS businesses, where client inputs can exist rapidly translated into production development.
Client feedback tools automate the feedback collecting process and transform it into data that can exist easily analyzed to deliver a meliorate customer experience. Here are a few tools yous should consider using:
1. SurveyMonkey
Best Features:
Survey sharing with fine control over who can view and edit
Multilingual surveys
Free integrations with popular collaboration apps
All file type exports (CSV, PDF, PPT, SPSS, XLS)
Advanced analysis features.
SurveyMonkey is an online survey software that has over 100 bachelor integrations with various apps and plug-ins, such as MailChimp, Slack, Google Drive, Microsoft Teams, and Hubspot. SurveyMonkey comes with 12 pre-made survey templates for different niches (health, marketing, teaching, etc.) but offers few survey customization options for its users.
Recommended for: All
Starting Price: €thirty / user / calendar month
2. Typeform
All-time Features:
Unlimited typeforms
Unlimited questions
Respondent e-mail notifications
Collect payments
Calculator for quizzes and payments
Typeform is a tool used to build interactive forms, surveys, and quizzes. It has a user-friendly interface, and it offers an all-encompassing library of visually attractive forms, survey and quiz templates, besides every bit high-level reports. However, information technology lacks some handy features, such every bit allowing users to edit the survey's HTML code.
Recommended for: All
Starting Toll: €30 / calendar month
three. Hubspot
Best Features:
Gratis Online Grade Builder
Net Promoter Score (NPS) Surveys
Customer Satisfaction Score (CSAT) Surveys
Customer Effort Score (CES) Surveys
Hubspot is a Customer Service Software that has all the necessary tools for marketing, sales, customer service, and content management. With Hubspot's Customer Feedback tool, you can create surveys to gather feedback and deploy them via e-mail or on your website. Hubspot'south focus is on usability, so there aren't many customization options bachelor.
Recommended for: All
Starting Price: €41 / calendar month
4. Wootric
Best Features:
NPS, CSAT, and CES Surveys
E-mail alerts – route feedback by score
Tag feedback themes
Multiple languages
Export Data
Wootric is a client feedback tracking software that uses NPS, CSAT, and CES surveys to make up one's mind customer satisfaction. Feedback collecting channels include email, web and mobile apps, chat, and SMS. Wootric's user interface is intuitive and like shooting fish in a barrel to apply. However, this tool tin be a flake tiresome when loading huge amounts of data. Custify even offers a native integration with Wootric.
A native integration for
Recommended for: All
Starting Price: Free
5. Qualaroo
Best Features:
Information export
Reports & analytics
Professional templates
Electronic mail notifications
Internet Promoter Score (NPS)
Qualaroo provides you with templates yous tin can customize to match your brand. It highlights new responses and helps you lot categorize questions with sentiment analysis. Its word cloud feature brings out primal ideas from gratis-form answers. Yet, the platform could use more than pre-built survey templates for users.
Recommended for: All
Starting Price: $80 / Month
6. ProProfs Survey Maker
Best Features:
Unlimited surveys
Respondent electronic mail notification
Net Promoter Score
Notifications & written report sharing
Multilingual surveys
ProProfs Survey Maker is a tool you tin can use to create surveys, forms, quizzes, tests, and assessments for your business. It provides you with professionally designed templates to create customer feedback surveys that y'all tin can share via email and social networks or embed on websites and blogs. Unfortunately, many features are non bachelor if you're using the free version.
Recommended for: SaaS businesses
Starting Price: Free
7. UseResponse
All-time Features:
Public feedback collection system
Private feedback community for teams
SSO login for better security
Smart content moderation tool
Trigger automatization of routine feedback processing
UseResponse is a 360° client support tool that offers customer feedback, help desk, knowledge middle, and alive chat solutions. You can use information technology to collect feedback, ideas, and questions in real-time and not only. It tin can be a hard tool to understand if yous've never used a client back up system, so it's not appropriate for inexperienced users.
Recommended for: All
Starting Price: $1490 / twelvemonth
8. CustomerSure
Best Features:
Multiple languages
Survey customization
Track and improve survey rates
Full GDPR compliance
CustomerSure is a feedback tracking software that you can use to evangelize surveys via e-mail, SMS, web, app, and more than. CustomerSure also helps you track and meliorate deliverability, engagement, abandonment, and response rates on surveys. The only downside is that its price is quite high compared to other like tools.
Recommended for: All
Starting Price: £199 / month
nine. Hotjar
Best Features:
Continuous heatmaps & recordings
Unlimited surveys & feedback widgets
Identify API
Integrations
Hotjar is a customer behavior analytics software that tin can assistance yous understand how users interact with your website. Information technology uses heatmaps and recordings, as well as incoming feedback and surveys to decide how users really behave and what they want. One downside is that it collects data for all customers together, with no possibility to create customer profiles or segmentation.
Recommended for: All
Starting Toll: €99 / month
10.Marker.io
Best features:
Website widget
Screenshot and annotations
Technical data recording (browser, Bone, URL, console logs)
2-style sync with Jira, Trello, Asana, GitHub, ClickUp (and more)
Mark.io is a visual bug reporting tool made for agencies and software development teams. Just install the website widget and collect feedback with screenshots, annotations & technical meta-information, straight into your favorite project management tool like Jira, Trello, Asana, GitHub, ClickUp, and more.
Say goodbye to messy emails, spreadsheets, and PowerPoint. There is a ameliorate way!
Recommended for: Agencies and evolution team
Starting Price: $39 / month
xi. Survicate
Best Features:
Email and link surveys
E'er-visible feedback button
Feedback hub
Internet Promoter Score
Slack and email notifications
Survicate is a tool that helps you gather customer feedback on all digital channels. Yous can send surveys past email, link, or chat and run targeted surveys on websites and within web or mobile apps. It integrates with CRM, Analytics, and Client Support tools, among others but, compared to other tools on this list, information technology doesn't offering as many integrations.
Recommended for: All
Starting Price: Costless
12. SurveySparrow
All-time Features:
Multi-language surveys
Video surveys
Visual Workflows
API, Webhooks, Integrations
Conversational forms
SurveySparrow is an all-in-1 experience management platform that offers the post-obit products: Enterprise Survey Software, NPS Software, Offline Surveys, 360° Assessment, Chatbot for Website, and API. Surveys made on SurveySparrow are responsive, highly engaging, and convenient. The customization options are quite express, so this attribute could employ some improvement.
Recommended for: All
Starting Price: $19 / month
13. Client Heartbeat
All-time Features:
Customization
Periodic survey reminders
At-risk customer alerts
Customer reports
Industry benchmarks
Customer Heartbeat is a platform that records and analyzes customer feedback. It provides you with a listing of survey questions y'all tin cull from when creating a survey and comes with a Company Dashboard where yous tin visualize customer and company data. This tool'southward features are quite bones, so the value you get for your coin is non very high.
Recommended for: All
Starting Price: $29 / month
14. UserReport
Best Features:
Survey widget
Net Promoter Scores
Demographics
Google Analytics integration
Customizable and localized
UserReport offers a survey and feedback widget that you can integrate with your website or app (you can hands install them past calculation a code snippet to your website). It uses Net Promoter Score to show you how many users similar your visitor. Although information technology is a very useful tool, it'due south all-time suited for college-traffic websites.
Recommended for: All
Starting Price: Free
xv. Clarabridge
Best Features:
Piece of cake feedback categorization
Emotion analysis
AI-powered semantic analysis
Personalized dashboards for every department
Mobile admission
Clarabridge is a client feedback tool that collects customer feedback from all digital channels: emails, chats, surveys, social interactions, ratings, customization reviews, or forums. Y'all can get both solicited and unsolicited feedback in i place to analyze information technology. The major downside is that information technology takes quite a bit of time to gear up upwardly and maintain, so it'due south non like shooting fish in a barrel to use past inexperienced users.
Recommended for: All
Starting Toll: Price on request
16. GetFeedback
All-time Features:
Automatic feedback collection
Integrations with popular apps
Pre-made templates
Like shooting fish in a barrel-to-apply interface
Out-of-the-box dashboards
GetFeedback helps y'all bring client feedback from all channels in one place. You lot can use it to view your Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Endeavour Score (CES) and empathize your customers' needs. Continue in heed that GetFeedback doesn't offer equally many integrations as other tools on this list.
Recommended for: All
Starting Price: Price on request
17. Confirmit
Best Features:
Survey design
Panel management
Data drove and integration
Text analytics
Reporting and analysis
Confirmit is a client feedback tool that helps y'all collect feedback from customers and employees, analyze results, and apply insights to meliorate your business. Information technology comes with great customization and adaptation options that are bachelor with other tools but keep in listen that it tin take some time to learn how everything works.
InMoment gathers client feedback using video, vocalism, text, and active listening while as well encouraging customers to provide online reviews. The platform offers various types of reports for an in-depth analysis, just understanding the reporting features can be hard for kickoff-time users.
Recommended for: All
Starting Toll: Price on request
nineteen. Bazaarvoice
Best Features:
Ratings and reviews
Questions and answers
Analytics
Reporting dashboards
SEO
BazaarVoice brings all customer feedback, questions, ratings, and reviews in one place, which means y'all can connect with customers and respond to their questions and reviews using a unmarried platform. The BazaarVoice dashboard is piece of cake to navigate and create reports on, merely review filtering isn't authentic enough at times.
Recommended for: All
Starting Cost: Toll on request
20. Ask Nicely
Best Features:
Customer segmentation
Data analysis tools
Multi-aqueduct data drove
Dashboard
Reporting/Analytics
Ask Nicely helps you create customizable customer surveys that yous can evangelize via electronic mail, SMS, or web. It allows you to measure customer satisfaction using metrics such every bit Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). However, it tin be tricky to find your way around as a first-time-user.
Recommended for: All
Starting Price: Cost on request
21. Usersnap
Best Features:
Feedback button and bill of fare
Tickets through screenshots
In-app forms
Dashboard and statistics
Customizable surveys
Usersnap delivers event-triggered customer satisfaction surveys, net promoter scores, and thumbs up/downwardly surveys. Users tin can also capture and comment screenshots or use video screen recordings to give feedback. The skillful thing is that you can encounter all relevant feedback in one place and analyze information technology easier, only the platform could increase its customization options.
Recommended for: SaaS
Starting Cost: $19 / month
22. LeadQuizzes Online Survey Maker
Best Features:
Survey customization
Easy embed to whatsoever web page or electronic mail
Runway and improve survey charge per unit
Integrations
LeadQuizzes is a skillful tool to employ for conducting research, getting user feedback, or only learning more near your audience. This intuitive survey software comes with interactive templates, assuasive survey creation to exist done in a thing of minutes.
Multi-location Feedback with Location-based Reports
Customer Agent Feedback & Reporting
Detailed Feedback Assay with Filters
Close the Feedback Loop
Zonka Feedback is a complete Customer Feedback and Survey Tool that equips you to accept feedback from all channels and measure CX Metrics with NPS Surveys, CES Surveys and CSAT Surveys. It is easy to use for both minor businesses and large enterprises. Zonka Feedback provides real-time responses, in-depth analysis, collaborative response inbox for teams to have, manage and improve customer feedback by closing the feedback loop.
The platform can be integrated with all tools you employ with one-touch integrations and APIs to create workflows.
Recommended for: All
Toll starts from: $39 per month
24. Retently
Best features:
NPS, CSAT & CES omnichannel surveys
Feedback management & collaboration
Integrations with CRM, Customer Success & Email marketing
Advanced reports & analytics
Manufacture benchmarks
Retently is an intuitive CX platform that helps measure and improve customer satisfaction by collecting and analyzing customer feedback. It can be easily integrated with the tools yous already use to streamline workflows and manage feedback. The biggest advantage of Retently is that you have all the information in ane identify. Nevertheless, this approach can lead to difficulties in navigating the product.
Recommended for: B2B Companies
Starting Price: $59 / calendar month
Last Thoughts
Equally yous can see, you have many options to cull from. Some customer feedback tools similar SurveyMonkey, Typeform, and Usersnap offering great value for coin. Others, such as Wootric, Survicate, and ProProfs Survey Maker take gratuitous versions, so they're perfect if y'all're just starting out and don't have a large budget.
Written by Victor Antiu
Victor Antiu is the Marketing Manager at Custify. With nearly 10 years feel, his focus is SEO, product marketing, and B2B inbound strategy. When he'southward not trying to gear up websites and automate processes, he'south traveling and sailing around the world.
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